Global e-sports–based Web3 platform ESTV announced that it is accelerating its global expansion strategy following its listing on BitMart.
ESTV stated that it will use the BitMart listing as its first strategic gateway into the global market and plans to progressively pursue listings on major domestic and international digital asset exchanges. In particular, the company is preparing a mid- to long-term listing roadmap that focuses on securing liquidity while simultaneously strengthening brand recognition.
ESTV’s core strategy is not simply to expand exchange circulation, but to build a platform-centric token utility structure. The ESTV token is designed for real-world use within the platform, including as a payment method, for fee discounts, and for reward incentives. The model aims to create natural demand growth in line with increased platform usage.
According to the company, the value of the token is generated not from short-term circulation but from expanding usage and traffic within the platform. ESTV emphasized that it will continue enhancing its platform infrastructure and ecosystem in parallel to establish a sustainable long-term value structure.
Through upgrades to its broadcasting systems, strengthened payment infrastructure, and expanded global partnerships, ESTV plans to increase token utility and build a virtuous cycle centered on the platform.
Industry observers note that, considering the growth potential of the e-sports industry and rising demand for Web3-based payments, the ESTV model may attract attention over the mid to long term.
Source: ESTV, 비트마트 상장 기반 글로벌 거래소 확장… 플랫폼 중심 토큰 생태계 본격화 – 미디어데일