ESTV Unveils Global Esports Media Expansion and W2E-Powered Super App Strategy
Los Angeles, CA — ESTV, the world’s first 24/7 live esports television network, today announced the next phase of its global expansion: a transformation from a traditional broadcast network into a participation-driven esports media infrastructure powered by its W2E (Watch-to-Earn) Super App strategy.
Founded in 2019, ESTV delivers live esports and gaming content to audiences in more than 120 countries, reaching over 160 million connected devices worldwide. The network is distributed across more than 50 global platforms, including Samsung TV Plus, LG Channels, Roku, and Amazon Fire TV, supported by a broadcast-grade infrastructure proven at global scale.
While ESTV’s distribution footprint continues to grow, the company has identified a fundamental limitation in the traditional media model: viewer participation creates engagement, but not lasting value for the audience itself. Millions of fans watch content, join live events, vote, and interact with communities—yet their time and contributions historically disappear once the experience ends.
From Broadcast Network to Global Media Infrastructure
As a result, ESTV is entering its next phase—moving beyond linear broadcasting to redefine how global esports media operates. Central to this transformation is ESTV Labs FZCO, the company’s Dubai-based technology and platform subsidiary.
ESTV Labs FZCO is developing a hybrid esports media platform that layer’s digital participation structures on top of ESTV’s existing global broadcast infrastructure. This approach unifies broadcasting, platforms, and communities into a single integrated ecosystem—where engagement is measurable, persistent, and meaningful.
Introducing the ESTV Super App
At the core of this strategy is the ESTV Super App, a new operating model for esports media that shifts the audience experience from passive viewing to active participation.
Built on a W2E (Watch-to-Earn) framework, the ESTV Super App converts legally verifiable forms of engagement—including content viewing, live event participation, quizzes, voting, and mission-based activities—into cumulative, platform-based value. Viewers are no longer spectators; they become active participants within the ESTV ecosystem.
Within this structure, ESTV Token functions strictly as a digital utility layer designed to enable access, engagement, and participation across the platform. The token does not provide profit-sharing, financial returns, or securities-like rights. ESTV utilizes blockchain technology not for speculation, but to enhance user experience, transparency, and global media participation.
Global Readiness and Technical Collaboration
As part of its preparation for stable global expansion, ESTV Labs FZCO is conducting phased technical communication and collaboration with major global digital asset platforms, including BitMart, MEXC, and KRW-based exchanges in South Korea. These efforts are focused on evaluating global accessibility, technical interoperability, and regulatory consistency across jurisdictions—not on listing or trading initiatives.
The Evolution of Esports Media Has Begun
The ESTV Super App is not a feature added for entertainment. It represents the evolution of esports media—from a channel, to a platform, and ultimately to a global media infrastructure where participation itself creates value.
That transformation is already underway.
The moment you participate, you become part of the ecosystem.
Experience the next stage of global esports media through the ESTV Super App.
📲 Download Now
👉 iOS: https://apps.apple.com/us/app/estv-esportstv/id6754619367
👉 Android: https://play.google.com/store/apps/details?id=com.estv.estv
About ESTV
Founded in 2019, ESTV is the world’s first 24/7 live esports television network, delivering premium esports and gaming content to audiences in more than 120 countries. ESTV reaches over 160 million connected devices globally through distribution on more than 50 platforms, including Samsung TV Plus, LG Channels, Roku, and Amazon Fire TV.
With a broadcast-grade infrastructure proven at a global scale, ESTV is evolving beyond traditional media into a participation-driven esports platform through its W2E-powered Super App. Through its Dubai-based subsidiary, ESTV Labs FZCO, the company is building a unified global esports media ecosystem that integrates broadcasting, digital engagement, and community participation.
For more information, visit www.estv.co
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